a good guide for all

nick introduced me to an iphone app called GoodGuide a few months ago. it provides information on the health, environmental and social impacts of the products you buy on a regular basis. we use this app fairly often, mostly to compare our normal purchases with alternatives that would be better for ourselves and the environment. nick recently caught an interview with the co-founder on Minnesota Public Radio that gave an interesting look at the company. one of the reasons he started the GoodGuide was because he discovered a main active ingredient in his daughter’s sunscreen is a suspected photo-catalytic carcinogen.  basically, when the product is exposed to sunlight it becomes carcinogenic.  he was shocked to find this, especially because it is a banned substance in many countries but not in the U.S. he hopes that GoodGuide will give consumers the power to know, as transparently as possible, what is in the products they consume. Listen to the MPR article here. Check out the website here and the iPhone app here.